brand madness

i remembered my holiday to indonesia, i was very exited to visit everyone that i know, my big family and my friends. but at that time, everyone is also exited to go to Zara (When this big Spanish retailer open in Indonesia, I was already in Amsterdam..). Zara on sale. “S.A.L.E” which is the favorite word for all shopacholic-females outhere..

“eh, Zara lagi sale tuhh…”

yes.. i love sale. but.. the problem is i’ve heard these sentences thousands of times… so what?! i dont care if Zara is having a sale! I even heard a story about the queue infront of the store.. 10 people gets out.. 10 people in.. its ridiculous!

but at that time i’ve reach the “enough” point.. it turns out that i become curious. what is this sale like? what stuff are zara selling? is it the same? bunch of quesion come out of my head and make me walk to the closest Zara store… of course.. in Kelapa Gading Mall 3…

by the time i entered the store, its not that crowded.. maybe because the sale time is almost over or im too early. i look at the sale items.. i almost laugh there. cant even compare it with the sale in amsterdam. here a sale price of a zara Tee can cost only 3euros. yeah..yeah.. i think its always like that for a sale price in indonesia. a lil reduction and they call it a big sale. haha…!!

in the store i also look at their new collection.. which is the autumn collection. its so funny when i say a coat, i mean a long coat. its more that a million rupiah.. well.. the price is actually the same with only more digits in indonesia (hahahhaha..). but will people actually buy that stuff. u know.. indonesia… its bloody hot!

in the end.. i make a conclusion that people are in their Zara madness.. its just like what happened years ago in indonesia also caused by the spanish retailer.. competitor of Zara.. Mango. lets just see… what will be next? h&m? bestseller with brands veromoda, only, pieces, etc.?

-r-

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